World cup and lack of French auto ads

Anup Pahari (apahari@erols.com)
Thu, 09 Jul 1998 00:49:39 -0400

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Has anyone noticed that the only car that is advertized inside the
football stadiums in France during this world cup is OPEL. There are no
logos for any French car, or for that matter, for any car other than
OPEL . How can the world cup be held in France,the French team advance
to the finals, and the world see no signs of French automakers in
French territory? With such open disregard for advertising, is it any
wonder that the French had to pull out of the US market. Or am I
missing something more subtle in this conspicuous absence?

as always, baffled by French marketing,

Anup Pahari
Manassas, VA

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